[Media Curation #3] YouTube Channel Analysis on Mr. Beast

Karlo Santos

Dr. Roz

November 11, 2024 COMM 372T

Media Curation #3

YouTube Channel Analysis for Mr. Beast

Name of YouTuber (@MrBeast)

Number of followers (45.6 Million Followers)

Link to Channel (www.youtube.com/@MrBeastGaming)

Link to Select Video from Channel (https://www.youtube.com/watch?v=S54Xb0OtArE)

Description: The creator, Mr. Beast, built a relationship with his audience by uploading video game content to his YouTube channel. Once he puts up a video that might grab the viewer’s attention it can accidentally become a viral video for the audience to see. Most young YouTubers look up to Mr. Beast because he makes his videos concise and coherent to his intended message. I find Mr. Beast’s content intriguing as he knows his viewers love video games. Outside of creating video game content, he also does face-to-face challenges that don’t involve using a game controller. Instead, he uses these challenges to make their contestant use their critical thinking skills to win the grand prize of possibly a million dollars.

The content of this channel taps into the focus on “intimacy and authenticity” by being themselves through storytelling with their followers. Occasionally, Mr. Beast uses his intriguing challenges to get closer to his main followers. Sometimes, Mr. Beast collaborates with other famous YouTubers to gain more followers along the way. Mr. Beast knows that life exists outside of YouTube as he does certain things in the community to grow bonding relationships. By focusing on his followers, Mr. Beast will always put his people first as he continues to upload YouTube videos for a living.